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8 Rules of Online Real Estate Leads

All successful real estate agents and realtors promote their business through the web in order to find new opportunities and widen their client list. 

8 Rules of Online Real Estate Leads

Thanks to cutting edge technologies, real estate agents have the chance to build stable relationships with potential buyers by means of various devices, allowing them to work even from home.

Before buying real estate, people spend timeresearching online hoping to find the best deal. This means that it has become much easier for the real estate agent to gain clients who are ready to buy a home. Now, real estate agents can raise their productivity and time spent by means of the high-quality leads. However, they should be cautious and pay only for the relevant leads.

Check out following 8 tips before paying for online real estate leads:

1. Research

Before signing a deal you should do extensive research about the company that offers leads. Be prepared to be disappointed though, since not every online resource provides high-quality real estate leads. Due to the harsh competition between the real estate companies, every site is trying to make the best offer. Allowing a real estate agent to be easily enticed by a false offer.

Check out forums, blogs and other social networks with comments from real people. Such forums can bring up great advice and ideas for your business. It is quite useful to establish new business relationships among people who work in the real estate sphere and – who can share their work experience while providing effective tips.

2. Ask for Successful Agent’s Advice

Asking referrals from your friends and colleagues can work well. Ask them for help in finding the right site where you can purchase high-quality leads. Your friends may have the black-list of companies that provide low-quality real estate leads. Try to learn from some else’s mistakes.


Friendship is unnecessary, like philosophy, like art…. It has no survival value; rather it is one of those things which give value to survival.
C.S. Lewis

3. Stay in Touch with Your Leads

Stay in Touch with Your Leads

As soon as you have found good lead, contact him/her, let the lead know that you are a seasoned professional, answer all their questions and offer your services. Keep in mind that relationships between agents and home buyers are very important in real estate business. After a successful deal, ask – your client to recommend your service thus expanding your list of leads.

Try not to become a man of success. Rather become a man of value.
Albert Einstein

4. Educate Yourself in the Field

Every real estate agent should possess logical thinking and a flair for – what he/she is selling or buying. For more profound understanding of the real estate business you can read books, watch webinars or follow the updated news.

When communicating with a potential buyers, it is essential to understand his/her needs, and make the best possible offer based on the information provided.

You must learn to save first and spend afterwards.
John Poole


5. Be Rational

All of us have probably heard the famous saying “The quantity is not as important as the quality”. This rule also applies to the lead purchasing process. You should pay for feature sales but not for a number of people in your list. A lot of people want to buy real estate but not everybody is ready to buy. Here we see the difference between low and high quality leads.
Be Rational [преобразованный]

These kind of leads are definitely not the right way to wealth and success. Remember: you pay for quality, not for amount! Therefore, don’t trust companies that offer you too much too fast.

Rational beliefs bring us closer to getting good results in the real world.

Albert Ellis


6. Take thought for the Morrow

If you have already paid for the leads, but you didn’t sell any real estate assets you should probably cut your expenses and avoid the losses. Don’t trust the company’s representatives saying that “very soon you will earn big money!” As a real estate agent, it is important to concentrate on facts only, and not on someone’s promises. If you have spent too much of your time and your efforts, but you haven’t sold anything yet, don’t knock your head against the wall. Switch to the company that offers better leads and move forward.

The successful man will profit from his mistakes and
try again in a different way.
Dale Carnegie

7. Don’t Squander Precious Time

Don’t Squander Precious Time

Sort out your leads in terms of location and payment ability. If you received a lead that wants to purchase low price house in another city – do not waste your time. Compare the facts to understand if the lead is really worth it or not. Opportunities will come, so don’t waste time – driving to another city in order to sell a cheap house.

We are in a good position and should not squander the opportunity to do the right thing.

Dennis Moore

8. Find On-Line Real Estate Leads for Free

You can start lead generation through your Facebook page, blog or website. This can help to promote your services in a special way. Try to find your old clients and friends that have purchased a house from you. Add photos and if you do not have any, feel free to ask for some from your past clients or create your own photo albums of your current listed properties.

Provide your potential and existing clients with a 100% feedback and leave the comments on their resources (blogs, websites, page in Facebook, etc).

Social media outlets such as Twitter, Facebook, LinkedIn, Google Plus and so much more, are great ways to increase your online presence and gain a following, thus, gaining access to future clients.

To be successful in real estate, you must always and consistently put your clients’ best interests first. When you do, your personal needs will be realized beyond your greatest expectations.

Anthony Hitt


The main rule to remember is to provide your leads with 100% feedback. Being a proactive real estate agent is the main secret of success, especially when referring to a blog, website and various social networks. Another effective thing to do is to purchase an on-line ad space and calculate the amount of people who has clicked on your banner. Be selective with lead generation companies and your selling results will have no limits!

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